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Brandigation™ Basics: What Makes a Trademark Strong?

Some marks are stronger than others, and among the strongest marks are those consisting of a made-up word or a word that has a common meaning but is applied to a product or service in an arbitrary way. An example of a made-up wo…

Brandigation™ Basics: Good Trademark v. Bad Trademark - What's the Difference?

Why is GOOGLE a better trademark than SEARCH-FOR-IT? Why is SNO-RAKE a strong trademark but not COASTER-CARDS? Choosing a name for your company or your product is an important decision. Not only does it distinguish your company …

Likelihood of Confusion Claim Creates a Flurry of Activity between American Dairy Queen and W.B. Mason

A new nor’easter is creating a flurry of activity between American Dairy Queen and W.B. Mason Co. in the U.S. District Court of Massachusetts and the U.S. District Court of Minnesota, as the ice cream company has sued W.B. Mason…

Brandigation™ Basics: Why Register Your Trademark?

While a trademark owner in the United States has rights from first use of the trademark in commerce, federal registration at the United States Patent and Trademark Office (USPTO) provides several valuable benefits. A federal…

Brandigation Basics - The Types of Intellectual Property

You've probably heard of the most common types of intellectual property, but often times, the terms are mixed up or misused. Let's clarify the difference with a few quick explanations ...
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