Welcome to the Brandigation™ Newsfeed

Now that you have your trademark, what do you do with it? For some brand owners, an appropriate albeit risky strategy may involve creating and obtaining registration of a trademark and doing very little to enforce the mark thereafter. Many more brand owners, however, find that an effective method of increasing the value of their respective brands is through strategic and cost-effective enforcement.

SNEED PLLC’s Brandigation™ Newsfeed will explore and comment on companies’ trademark, copyright and domain name litigation practices and how brand owners expand or inhibit their respective bottom lines through strategic enforcement.