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Brandigation™ Newsfeed

Welcome to the Brandigation™ Newsfeed

Now that you have your trademark, what do you do with it? For some brand owners, an appropriate albeit risky strategy may involve creating and obtaining registration of a trademark and doing very little to enforce the mark thereafter. Many more brand owners, however, find that an effective method of increasing the value of their respective brands is through strategic and cost-effective enforcement. SNEED PLLC’s Brandigation™ Newsfeed will explore and comment on companies’ trademark, copyright and domain name litigation practices and how brand owners expand or inhibit their respective bottom lines through strategic enforcement.

Warning: Watch Out for Trademark Scam Notices and Solicitations

Trademark applicants and owners – BEWARE! An increasing number of scam artists are extracting information from the United States Patent & Trademark Office (USPTO) databases and using it to solicit trademark applicants and owners to purchase services – at an inflated cost – that either are unnecessary or could put the application or registration at risk of cancellation.

TTAB Reverses USPTO Refusals to Register Boot in Tire Design Mark

SNEED PLLC is pleased to have successfully argued an appeal at the Trademark Trial and Appeal Board of the USPTO’s refusal to register one of its client’s design mark applications.

Beware of Counterfeit Alcohol! Scientists develop device to detect fake booze

We all know about counterfeit purses, sunglasses and apparel, but have you considered the danger of consuming counterfeit alcohol? With concerns over counterfeit alcohol on the rise, scientists have developed a new way to detect fake booze: https://phys.org/news/2017-09-scientists-counterfeit-booze-detecting-device.html. The next time you are not sure about the authentic cocktail at the poolside bar in Cancun, ask your bartender if he’s used the Handheld SORS device to test the bottle!

Brewing Changes to your Trademark? Don't Hop on Someone Else's Rights!

There's something brewing in the U.S. District Court of Southern California, and it's a legal battle between Stone Brewing, a San Diego craft brewery, and Molson Coors Brewing Company subsidiary MillerCoors, maker and marketer of "Keystone" beer. The center of the dispute? MillerCoors' new Keystone cans featuring the word "Stone" in all capital letters, which Stone Brewing co-founder Greg Koch claims is an infringement of the craft brewery's STONE® trademark, which the USPTO registered in 1998. Click here for more from BREWBOUND® on the story, to read the complaint and a press release. Lesson to be learned? Before brewing a change to your trademark, make sure you're not hopping on someone else's trademark rights!